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Type: Buy

How to sell in West Africa

Are you a manufacturer or exporter of any of the following items:
FOODSTUFFS : Tomate paste, consumer packed granulated sugar, food pasta, dairy products, vegetable cooking oils,corned beef , mayonnaise, fruit jams, syrups, fruit juice, Chinese green tea,.tinned tuna, tinned sardines, tinned pilchards, tinned French beans, tinned white beans, , breakfast cereals, granulated table salt, (Quaker) oats, biscuits, margarine, couscous, vinegar, luncheon meat, etc.
FROZEN FOOD : Fish, meat, poultry,etc.
BEVERAGES AND DRINKS: Wines (rouge, rosé, white, in bottles and tetrapaks), Sangria, sparkling wine, alcoholic drinks, etc
FABRICS AND READY-MADE CLOTHES : Bedsheets, towels, underwear, children’s clothes, leftover textles, handkerchief, etc.
PERFUMERY, COSMETICS : Budget perfumes and cosmetics, Toilet soaps, etc.
FOOD SEASONINGS : monosodium glutamate, stock cubes of chicken, beef and shrimps, etc.
MISCELLANEOUS : Handwash detergent powder; especially in 35g sachets, safety matches, dry cell batteries, insecticides, mosquito coils, kerosene lanterns, thermos flasks, white candles, tissue or hanky paper, toilet paper, toothpaste, housecleaning productsetc, etc.
Are you desirous of entering the profitable West African market? Then read on to see what you must do.
With my long experience in international import and export trade working with foreign companies here and then my own company, I know and recognize that the best and the most acceptable form of payment remains the irrevocable and confirmed letter of credit. But this is often a problem in West Africa for several reasons. The most important being that most of the importers are illiterates or half-illiterates or people who have made their fortune in the informal sector therefore they are ignorant of many of the requirements of international trade. Besides, many of them are used to working outside the banking system. But even when they are not, being used to buying and paying for their goods on the spot without using the banks, when it comes to going through the bank to buy goods the bureaucracy of the African banking system firghtens them somewhat. Also modifications to clauses of the L/C, when necessary, and delivery of goods not true or identical to sample make the importers prefer to buy goods when they are available at the ports. Other importers also deal with D/A or D/P but due to bad experience these payment methods are not easily acceptable to many suppliers. What then is the way out?
If you really want to enter the West African market the best way will be to open a branch office here to be manned by a representative from your company. (We can help you do this). But if the costs deter you, then all you have to do to sell here is to first establish the reputation of your goods which, once moving, will not fail to attract buyers who may even now be ready to open L/C or even pay cash in advance.
Now, how do you establish the saleability of your goods? You do this by bringing down shipment(s) yourself, sales of which are to be supervised by yourself or by a representative from your company. (We can help you do this as your agents in West Africa). Then what? You sit back and take the numerous orders which have made West Africa an attractive market for many exporters.
Interested companies should contact
Placement Date: Mar 15, 2005
Expiration Date: Jan 01, 2010

Company Information

Company Name: Ets Pyramide
Contact Person: Mr Akoli Penoukou
City: Lome
Country: Togo Togo
Local Time:
E-mail: Premium Membership Required (Join Free Today)
Introduction: I have worked in a company which represented in West Africa a major German cosmetic manufacturer. We also sold wines from America and Spain. My own company sold various food and household goods before going into the importation of edible salt, handwash detergent powder, food itmes such as pasta, tomato paste, etc.We successfully diversified into services beginning with translation services. Our dream is to branch into IT business whilst diversifying the supplier base for foods. Product offers are welcomed
Business Type: Exporter
Areas of Interest: 1. Agriculture & Farm/Fertilizers
2. Food & Beverages/Drinks
3. Food & Beverages/Dairy Products
4. Food & Beverages/Oils
5. Food & Beverages/Other

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